Project BlueBox

Supporting Abused Men

Domestic abuse has many names and faces. This crime cuts across race, ethnicity, social status and age. Domestic violence involves battered wives, battered husbands, abused partners, homosexuals, and younger people affected by dating violence and acquaintance rape. Because domestic violence impacts so many people, it is a major social problem that cannot be ignored.
But we know that already.

“Men are domestically abused in roughly the same amount as women are abused by their male partners.” A reason why this face of violence has never been studied in detail is because many researchers in the field deny that such males exist, or that if they do exist, they believe that the extent to which men are victimized by women does not represent a significant social problem.

Men refuse to tell or seek help because they fear that they would be laughed at, humiliated, or reversely accused of being the abuser due to a belief that men are physically capable of fighting back when being challenged. As a result, the abused men are leading a boxed-up life.

I researched the services available for male victims of domestic violence and looked for service characteristics among male service users in this area. It appears that direct services exclusively designed for male victims of domestic abuse are rarely available.

Even though a few services are being delivered to male victims, information on sufficiency, helpfulness, and utilization of services as well as men’s perception on these existing services is still unreported.

After examining the constraints of male victims to identify factors that block them from seeking help and prevent them from breaking out of their boxed up lives—Project BlueBox was created. The main objective of the project is to protect and help male victims of severe domestic abuse from their partners, and revise the system currently in place, that is designed without the abused male’s experiences in mind. To achieve this, the plan for the project is broken into three parts.

Role: Concept & Ideation + Design + Art Direction

Part 1: Unite and Educate
Introduce Project BlueBox to the community through public media and public service announcements. Execute multiple, strategic campaigns to increase awareness, educate general public and encourage abused men to seek help.



pbb_9Partnership Campaign: Ikea Weapons



Partnership Campaign: Ikea Weapons



Online Support: Website


Part 2: End the stigma.
Introduce the petition to make mandatory reporting a law. Break stigma by encouraging men to seek help, and provide support to them by establishing a clear message to the society. Encourage public to sign the petition through multiple mediums. Organize events designed to increase petition supporters.

Petition: Make reporting abuse mandatory by law.
Mandatory reporting can not only improve documentation of domestic violence, but it will also send a clear message to the victim and society that domestic violence is a crime and will not be tolerated, and that the batterer will be held accountable. It is a legal remedy to #wipeoutabuse.


Interactive Campaign: Blue-Eyed Boy



Interactive Public Installation: Break Open 





Interactive Billboard: One Hit At A Time



Digital Media Campaign




Event: Blue Day Marathon. An event designed to increase petition supporters through marathon registrations and celebrate existing supporters.

Part 3: Provide Continued Support
And finally, a specialized service in the form of an app to minimize resistance and fear. Calling for help in the presence of the perpetrator could only aggravate the situation. Designed to look like a news app, the ‘sports section’ of the app will function as emergency CTA. There will be prompts for location and the nature of emergency will appear in football jargons.