Sometimes finding your soul mate, best friend or future yoga partner isn’t as simple as swiping left or right. MeetMindful offers way more than that – it’s a meeting ground for people who live deeply and with intention. While their mission has always been clear, their branding was lost in translation. That’s why they came to Cactus for a full rebranding to better reach their members and further enrich their lives. MeetMindful is debuting their revamped brand in new markets to offer an inspiring place for their growing member base. Their hearts have always been in the right place, and now their branding is, too.
Grounded in thoughtful research and updated audience targeting, we refreshed their brand from the ground up, starting with a new logo inspired by tantric scripts. Armed with an updated tagline, vision, brand book, and a vision for their website and collateral pieces, MeetMindful is ready to grow their brand and inspire their members to do the same.
Role: Concept & Ideation / Design / Art Direction
Creative Director: Norm Shearer
Copywriter: Julie Winch