Durex

It is a well known fact that latex condoms are the most effective way to prevent pregnancy and to protect against STDs and HIV. Research says that the risk of pregnancy plays a huge role in the condom purchasing decision. To reinforce this in the print campaign, I decided to juxtapose images that not only encourages one to use condoms, but also highlights the consequence of not using one. This gives the audience a sense of choice through a powerful campaign that not only promotes the product and the brand, but also implicitly suggests how family planning could be done properly.

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