Biscayne

National Park

The purpose of Biscayne National Park is to preserve and celebrate the park’s natural conditions and scenic beauties that includes a combination of aquamarine waters, emerald islands, and fish-bejeweled coral reefs., its natural and historic objects, and to provide recreational uses consistent with this purpose.

Biscayne’s mark had to find inspiration from “preserve and celebrate the park’s natural conditions and scenic beauties” and serve as a call to action for people to think and act to protect Biscayne.


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To maintain consistency and overall brand awareness, the following are standardizations of collateral examples for the Biscayne National Park.

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